YouTube le da la vuelta a la tortilla

 

 

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YouTube le da la vuelta a la tortilla

via El Blog de Enrique Dans on 12/20/08

Hace un mes comentábamos una tendencia creciente con respecto a YouTube: la de utilizarlo como buscador primario. La identificábamos con la generación más joven de usuarios, acostumbrados al vídeo como entrada de datos prioritaria frente a unos textos que consideran más aburridos, y la apoyábamos en el hecho de que en YouTube empezaba a encontrarse ya prácticamente todo, algo que habíamos empezado también a comentar anteriormente al hilo de los YouTube Parties.

Pero es que con los últimos datos de ComScore en Estados Unidos, recogidos y comentados por TechCrunch, la cosa da una vuelta de tuerca más: es que resulta que lo de buscar en YouTube ya no es simplemente una idea peregrina de chavales, sino que la tendencia se ha consolidado completamente, y ha convertido a YouTube en responsable de una cuarta parte de todas las búsquedas de Google, lo que lo convierte, de hecho, en el segundo buscador en importancia, por encima de la mismísima Yahoo! Sobre el total de los Estado Unidos, Google es el protagonista del 63.5% de las búsquedas, y de esas, un 25.4% pertenecen a YouTube. Si Google en su conjunto muestra un crecimiento del 32% con respecto al mismo mes del año pasado, YouTube crece un 114%, hasta alcanzar un total de 2.730 millones de búsquedas.

Y claro, ¿qué ocurre cuando tu repositorio de vídeos se convierte en uno de los buscadores más potentes de la red? Pues que de repente, te encuentras en disposición de darle la vuelta a la tortilla: tu buscador se convierte en el estándar para un cierto tipo de contenidos, y automáticamente, pasamos a la replicar la misma situación de dominio que posee su casa matriz, Google: lo que no está en YouTube, no existe. Y ese dominio, procedente directamente de los usuario, representa una ventaja incontestable a la hora de negociar con proveedores de contenidos: ¿quieres poner tus contenidos en el sitio donde van a buscarlos la gran mayoría de los usuarios? Pues vas a firmar las condiciones que yo te diga. ¿No quieres? Vale, ponlas en una página perdida de tu propiedad, y ya veremos quién los encuentra y cuál acaba siendo tu "audiencia"…

 

 

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OER Commons

 clipped from www.oercommons.org

About OER Commons

OER Commons is the first comprehensive open learning network where teachers and professors (from pre-K to graduate school) can access their colleagues' course materials, share their own, and collaborate on affecting today's classrooms. It uses Web 2.0 features (tags, ratings, comments, reviews, and social networking) to create an online experience that engages educators in sharing their best teaching and learning practices.

The emergence of OER signals the growing trend toward openness for teaching and learning materials.

Our Mission

The mission of OER Commons is to expand educational opportunities by increasing access to high-quality Open Educational Resources (OER), and facilitating the creation, use, and re-use of OER, for instructors, students, and self-learners.

Objectives

OER Commons reaches its mission through the following objectives:

• Use: To provide a single point of access through which educators, students, and all learners can search, browse, evaluate, download, and discuss open educational resources (OER) that are freely available online.
• Re-Use: To expand opportunities for those who use open educational resources to develop and submit high-quality content for others to use and localize.
• Community: To broaden opportunities for educators, students, and self-learners to exchange information about, create standards for, and otherwise define, improve and evaluate the quality of open educational resources available on the Internet.

What are OER?

Open Education Resources (OER) are teaching and learning materials that are freely available online for everyone to use, whether you are an instructor, student, or self-learner. Examples of OER include: full courses, course modules, syllabi, lectures, homework assignments, quizzes, lab and classroom activities, pedagogical materials, games, simulations, and many more resources contained in digital media collections from around the world.

Re-use and adaptation of OER by educators bring new potential to support individualized teaching and learning, personalized networked services, and collaborative innovation across institutions and academic disciplines

About OER Commons Partners

OER Commons represents the joint efforts of the wider OER community and facilitates the growth of the OER movement. From content, to infrastructure, to policies, OER Commons would not be possible without the contributions of many individuals and organizations that have been working tirelessly to make open content for all a reality.

OER Commons offers improved access to and development of high-quality Open Educational Resources; it does not create or house the learning materials themselves. Open Educational Resources that can be accessed on OER Commons are created, developed, housed, and maintained through institutions, collections, and authors that are partnering with OER Commons. In addition, OER Commons is actively engaged in encouraging institutions, archives, and creators to open their educational resources for all to use, with appropriate and well-defined conditions of use and re-use.

See Partners for a full list of content partners and to learn more about our partnerships. To discuss becoming a partner or for more information, email us.

About ISKME

OER Commons is created and produced by ISKME, the Institute for the Study of Knowledge Management in Education. It is generously supported by the William and Flora Hewlett Foundation and represents dozens of collaborations with OER partners and communities across the globe.

ISKME is an independent, non-profit educational think tank whose mission is to understand and improve how schools, colleges, and universities, and the organizations and agencies that support them, build their capacity to systematically collect and share information, apply it to well-defined problems, and create knowledge-driven environments focused on learning and success—whether through the use of assessment data to improve classroom instruction; the use of professional development to catalyze change; the use of evaluative findings to improve programs and policy; the use of research to engage practice; or the use of open education content to advance learning opportunities for all learners.

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FLOR: Federación Latinoamericana de Repositorios

 clipped from www.laclo.org

Busque Objetos de Aprendizaje en la Federación Latinoamericana de Repositorios (FLOR).

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LACLO: Comunidad Latinoamericana de Objetos de Aprendizaje

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Su principal misión es ayudar a la articulación de los diferentes esfuerzos en la Región para diseminar los avances y beneficios de esta tecnología, a fin de que Latinoamérica pueda hacer frente al gran reto eduativo de este siglo: poder ofrecer recursos educativos personalizados y de calidad a cualquier persona, en cualquier momento y en cualquier lugar.

LACLO es miembro de

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Una muestra de apertura... en una de las mayores universidades del mundo

clipped from reganmian.net World’s largest university opens almost ALL its materials! Background India is a country that I can never figure out. As striking as the poverty and mismanagement was when I visited it this summer, I am continually struck by the stream of innovation and wonderful initiatives coming from institutions and individuals. I have written earlier about the open access to primary school textbooks in Hindi and English, the Open Source Fellowships workshop at SARAI, the Universal Library, and finally the OpenCourseWare initiative from the Indian Institutes of Technology on Youtube. I also gave a talk in Delhi on open education and open research for developing countries. Indira Gandhi National Open University (IGNOU) is the national distance learning university in India, and has 1.8 million students, served through over 1804 Study Centres coordinated by 58 Regional Centres. On their website they state that they are the largest university in the world.